Who is Guará

The Story of Guará

Always passionate about fashion, the beach, and travel, Bruna noticed that during her trips, people often complimented her personal style, especially her beachwear. On one of these trips, in Europe, someone asked to borrow one of her crochet bikinis to take the pattern and recreate it. That made her realize there was real interest in the kind of pieces she loved to wear.

With a strong desire to start her own business and after feeling frustrated in the corporate world, Bruna decided to create Guará, a beachwear brand focused on crochet pieces with a Brazilian identity.

Guará’s goal is to start selling its bikinis and clothes in Europe - a process that will take time and effort, but is already underway.

Guará also values creating respectful relationships with its customers, focusing on authenticity and transparency in every interaction. We aim to build a real connection with you, the people who follow our story.

The name Guará, which means "red" in Tupi-Guarani, was chosen to reflect our connection to indigenous culture and the red sunset of Brazilian beaches.